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Most companies today consider innovation a make-or-break variable. The three essential components of innovation (expertise, motivation, creative thinking skills) are treated separately. As a result, they are unable to break through the key barriers in their thinking which leads them to come up with "more of the same", "incremental" solutions on an incremental basis with a high failure rate.
Our "i-Lab" (innovation lab) is a unique model designed to help companies solve specific business issues and/or establish a 'culture of innovation' within the company. i-Lab helps companies establish the key components of innovation:
- Consolidates the internal & external expertise through proven methods on innovation
- Creates motivation across the organisation through systematic processes
- Develops creative thinking skills through tools that help you break out of mental model & paradigms
i-Lab takes a workshop-led approach that customises proven principles, processes and tools in a systematic way to ensure innovation. It helps in adopting innovation as a conscious way to seek unconventional solutions for day to day business and marketing issues.
Apart from developing a culture of innovation across the organization, i-Lab can specifically help companies in:
- developing new product/service ideas
- culture change & change management
- creating new competitive solutions
- generating consumer insights that can increase product/service value
The key benefit for companies in using i-Lab workshops is a system that:
- creates quantum leap ideas (proactively)
- assures a predictable and continuous flow of innovations (across the organization)
As a result, companies that implement i-Lab solutions get new ideas consistently, follow a clear process for innovation and generate business results through innovation.
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