There is increasing evidence of companies using customer analytics as the key basis of decision-making.

Risk Management Analytics

"...within 6 months of going live, Barclays achieved 1 million pounds in extra new sales, entirely attributable to the new solutions. ROI was achieved in 8 weeks... Sales people were making more sales and each sale was taking between 15 and 30 minutes less time to complete..." Barclays UK - about the newly deployed ‘Analytical’ Risk Management System.

Segmentation Analytics

"...A typical customer life time was 20 months. The segmentation model increased retention by 0.3 to 0.5%, which equaled US $1.2 m. in additional monthly revenue..." - SIGMA Marketing Group on a Telecommunications Company.


Strategic Analytics

"...we achieved a 9-fold return on investment by adopting strategic analysis techniques, clear focus and shared IT architecture..." - Group Executive, Absa bank (one of South Africa’s "big 4").


Marketing Analytics

"Analytics showed us that customers who buy our equipment do not use our services. Now we can go after them with services" - Cashman Equipment.

Attrition/Churn Analytics

"...(For a US Bank) Account churn was reduced by 10%. The conversion rate was lifted from 3 to 3.9%.....In total the bank achieved $100m. in new deposits... and US$ 6m annualized savings" - SIGMA Marketing Group on a US-based Bank.

Marketing Analytics

"Any steps we take going forward - segments to target, product offers, pricing are going to be on analytics and facts"
- Morgan Stanley CRM Director