Loyalty programs have become commonplace in many industries. While they may have been implemented with the best intentions, RedPill finds that many of these programs don’t achieve their goal. Nevertheless, loyalty programs do end up collecting a vast repository of valuable customer information. Through data mining and customer segmentation, RedPill can quickly evaluate a client’s existing program and make improvement recommendations. While true loyalty is hard to create, these programs can help you develop a powerful relationship with your customers when executed effectively.