Since the beginning of marketing history, businesses have been successfully crafting their messages and dictating the distribution channels for those messages. With the rise of the internet and social networking, those old channels are quickly losing relevance. The younger generation is more likely to find their entertainment on Youtube than the television, which means they are missing those advertisements your creative staff lost sleep over. Leading companies are skipping standard focus groups and now have online discussion forums with their customers to discuss new product ideas.

Increasingly, consumers are relying on their social networks for everything from entertaining content to expert product opinions. Businesses are often wary of giving up control of their marketing channels, but Redpill encourages their clients to embrace C2C Marketing opportunities to turn your customers into advocates.