Is a brand defined by the millions of dollars spent in advertising dollars or the millions of touch points you have with your customer?

A brand is the entire end-to-end experience you create for the customer, not what you claim in your marketing communications. When companies just focus on image branding, there is often a misalignment between marketing claims and customer experience. Redpill can develop an authentic brand experience based around your customers needs and ensure that the brand promise is consistent through the whole customer lifecycle as well as the integrated marketing communications.