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Our Story Philosophy Value Proposition Values & Engagement Model
Our Story
The continual chase towards customer-centricity

  • We were set up in the year 2000 by a group of experienced marketing and consulting professionals
  • We are a "customer-led business strategy firm", who help our clients increase "customer value" and "customer-centricity" of their business. We help our clients translate their customers' voice into profits.
  • We do this using our innovative 'c-business' model, delivering:
    • 'Idea-to-Implementation' strategies, with a focus on customer-led business & marketing issues
    • 'Business value' strategies that realize ROI from existing investments in technology and marketing
  • We provide a cross-functional view across technology, marketing and strategy, with a focus on demonstrable results

    At RedPill, we believe that value lies in the overlap of these three areas - using techniques from all three to enhance customer value.
  • We focus primarily on the telecommunications, technology & financial services verticals, and on service businesses.
  • We primarily provide services relating to customer-led business strategies, customer analytics, segment marketing and experience branding.
  • We perform key services which we have expertise in and which many clients need, but do not have the resources or skills to implement on their own
  • We have provided very high levels of satisfaction and have had a 100% repeat rate among our customers


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